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Fear not, these 5 business books are really worth your time. And they are an easy read.

These small business marketing books were on my bedside table years ago when I first started, and they still are in my bookcase now. Because they are worth a read, and a re-read.

{Disclosure: some of these are affiliate links to Amazon.com}.

Business books are not where most of us start when we create a small business from the ground up.

We are usually too busy getting our sh*t together, from designing a logo to getting an online marketplace happening!

But eventually, we realise there is yet more to learn, and we start looking for Small Business books for some ‘light’ reading! Here are my Top 5, Must Read, Absolutely Essential Small Business Books!! (I like caps and exclamation marks…)

51cnI7TmMAL._SX331_BO1,204,203,200_1. 500 Social Media Marketing Tips, by Andrew Macarthy. 

200 pages packed with relevant info. Also includes access to videos. AND it is updated annually so actually stays current.

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514FKvz8Z9L._SX361_BO1,204,203,200_2. Purple Cow, by Seth Godin

One of my favourites. You will understand why you MUST stand out from the crowd in order to connect to your market. So just be yourself already, it is what makes you unique!

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41zQOont+cL._SX311_BO1,204,203,200_3. Marketing, A Love Story, by Bernadette Jiwa

What marketing is in the 21st century. Because marketing is not about selling. First and foremost it’s about telling a story, about understanding how we can help our customers solve their problem.

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51zTDlDzlKL._SX331_BO1,204,203,200_4. Duct Tape Marketing, by John Jantsch

John has been in marketing for longer than some of us have been working! He has created a system that will help you build your marketing to succeed, rather than (as most of us do) in a haphazard way, depending on which way we are being tossed.

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xthe-e-myth-revisited.jpg.pagespeed.ic.srjEn4naBp5. The E-Myth Revisited, by Michael E. Gerber

Working in your business vs working on your business? Not a really marketing book, but an essential read for anyone who wants to grow beyond the hobby stage of their business.

Some harsh truths, and likely to make you review your business goals!

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Top Ten Business Books From 2015

Two of my favorite questions to ask an executive in an interview are, “What are you reading now?” and, “What is your favorite business book?” I tend to read about 35-40 business books a year. This keeps my mind sharp and attuned to what’s going in my …

 

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