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Business marketing is changing

So you’ve been doing business for years but recently you have been asking yourself, where have all the customers gone? Everybody is feeling it. We know small businesses have been finding it tough and we know many of you are struggling trying to pick it back up.

You know your strategy worked before, so why isn’t it now? It may not be what you are doing, it’s what you’re not doing.

Shopping habits are changing

Customers have changed the way they shop.  Developments in technology mean it is no longer about opening shop and having customers run through the doors. In fact these days, 85% of consumers use the internet to find a local business. Additionally, more consumers are now just as likely to turn to the web as they are to ask for a friend’s recommendation. And cheaper mobile phones put shopping and information channels in customers’ hands 24/7.

So to prosper and grow, we think it’s time you review how you promote your business. You and I know you are great at what you do, but do your potential customers? Do they even know you are there?

The benefits of being online

There are many benefits to getting your business online, and many ways to do it. It extends your business hours: you spend long hours in your business all week, but the internet allows your customers to access your products or services at any time of the day. Secondly, getting your business online will give you the opportunity to gain a much larger audience, and communicate with them. Thirdly, being online can be a very cost-effective way to reach your market, actually saving your business money.

Get all the help you need

We know there are never enough hours in the day and it can all seem a tad daunting so, to show you how you could achieve more sales and make your business more profitable, Gympie Regional Council is supporting locals with a series of bite-size workshops designed for small business owners.

Starting with ‘Marketing on a Shoestring: Simple Steps to Grow Your Sales’ on Wednesday 16 September, and with plenty of time for you to get all your questions answered, these workshops are designed to get your business ready for the next step!

The workshops will run from 5.30 to 8pm in the Old Bank Building, Nash Street, Gympie. Places are limited, so REGISTER HERE: $15 pre-booked, or $20 at the door, space permitting.


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